The AI Maturity Model: Where Does Your Organization Stand?

Artificial Intelligence is transforming how organizations operate, but not all companies are equally prepared to harness its potential. While some are leading the charge with AI-driven automation and decision-making, others are still grappling with the basics. To help organizations assess their progress, we’ve developed a simple yet powerful AI Maturity Model that outlines the four key stages of AI adoption.

Stage 1: Unaware

Organizations in this stage have little to no AI awareness, often expressing skepticism about its benefits. Employees may occasionally use tools like ChatGPT, but AI is not integrated into workflows, and automation is non-existent. These companies rely entirely on manual processes, missing out on AI’s efficiency gains.

Signs your organization is here:

• AI is rarely discussed or understood across teams.

• Employees use basic AI tools, but only informally and without impact.

Stage 2: Exploring

At this stage, organizations recognize AI’s potential but have yet to develop a structured approach. Some employees experiment with AI tools, though adoption remains inconsistent. AI is used in isolated cases—perhaps in marketing automation or customer support—but without standardized processes or governance.

Signs your organization is here:

• Teams are experimenting with AI tools, but results vary.

• No company-wide strategy or best practices for AI implementation.

Stage 3: Capable

Organizations in this stage have moved beyond experimentation and are actively integrating AI into their workflows. Employees are trained to use AI effectively, and standardized processes ensure consistency. AI is no longer an add-on but a critical enabler of productivity and decision-making.

Signs your organization is here:

• AI is embedded into core operations and decision-making.

• Employees regularly use AI, and governance is in place.

Stage 4: Leading-Edge

At the highest level of AI maturity, organizations embrace an AI-first mindset where AI is deeply embedded across all operations. Employees are highly AI-fluent, using AI to enhance creativity, strategy, and complex decision-making. AI agents and automation optimize workflows, driving innovation and a competitive edge.

Signs your organization is here:

• AI is a core driver of innovation and competitive advantage.

• AI agents automate workflows, allowing employees to focus on strategic work.

Where Does Your Organization Stand?

Understanding your AI maturity level is the first step toward meaningful progress. If your organization is still in the early stages, now is the time to experiment and build AI literacy. If you’re already integrating AI, focus on scaling and optimizing its impact.

No matter where you are on the journey, moving up the AI maturity curve will help you unlock new efficiencies, make smarter decisions, and stay ahead in an AI-driven world.

What’s Next? Are you ready to advance your AI maturity? Start by assessing where you stand and setting clear next steps to integrate AI strategically into your organization’s future.